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About Us

Experience and innovation – two words that are perfectly suited to Lotioncrafter.

Lotioncrafter LLC was founded by Jennifer (Jenny) Welch in 2002, a natural successor to Caprabella, the popular brand of goat milk soaps, lotions and sundries she started in 1996.
Rediscovering a love of chemistry that had been set aside in the pursuits of other business interests, Jenny’s epiphany came when she realized that the right combination of her experience and her interest in cosmetic formulations was embodied in the new company, Lotioncrafter. Proving to be the most suitable platform for launching the new products her formulations produced, Lotioncrafter gave her exposure to the wide and growing audience of small-business cosmetic crafting. The rest, as they say, is history – Lotioncrafter quickly grew to become a watchword for innovative yet affordable cosmetic ingredients ideally suited to the focused markets our clients support.
Her initial business career in the highly competitive distribution markets of Chicago and New York established the foundation of Jenny’s belief that effective communication and a consistently high level of customer service are the natural companions of quality products and fair pricing.  Close attention to customer needs, a strong commitment to provide the finest ingredients suited to a wide range of product formulations, and careful tracking of each shipment allows us to provide constant updates for each order. We tailor each shipment to the needs of each customer, make every effort to ship the same day each order is placed, and track all shipments to delivery.
Jennifer’s experience in international trade gives her strong insights into the value of intensive customer service and cost effective shipment pricing, while the innovative formulations that lead to our constantly-renewed product offerings arise from her relentless search for improvement. Well-grounded in product formulations, Jennifer’s natural curiosity leads her to investigate new and exciting ingredients perfectly suited to our growing customer base from the hobbyist, to small businesses and large enterprises.  Stringent product testing and a high level of quality control insure our customer orders contain only the finest materials.
Operating from our facility on a small island in the far northwest corner of Washington State, Lotioncrafter provides high quality materials that have been rigorously tested in professional laboratory environments at affordable prices designed to support the needs of the personal care industry.


Lotioncrafter's Office will be closing early today as we're in the midst of a major snowstorm. UPS shipments have departed and we're working to get as many mail shipments as possible out the door before we depart. Anything that is not shipped today will ship on Monday. We appreciate your understanding.

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Our Customers Say...
I just wanted to say, how happy, I am with my first order from Lotioncrafter.
Once I placed my order, which was mid-morning, by that same afternoon I had a Tracking #...
My order reached me in record time..
Also everything came very nicely, and securely packaged..and the free items was a nice surprise..
Thanks, Lotioncrafter...
Ruth Helton

Just got my first order- in just 2 days- and I can't wait to use my new ingredients. Fantastic, fast service.
Sue S.

Jen/Lotioncrafter continues to meet and exceed my expectations. I will be a customer for life! Not only do they provide consistently high quality and hard to find products they always deliver excellent service and ship quickly. They truly excel at what they do and I have never been disappointed.
cynthia, (esencia de san miguel)

The prices, the quality and the service- an outstanding company in all aspects. Very impressive, I'm delighted that I found LotionCrafter.
K Kelly

I recently received my latest order from Lotioncrafter, quickly as always, even though it is a very busy time of the year. As usual, the products did not disappoint in any way. I must however comment on this Shea Nilotica I purchased. It is the most amazing shea butter I've ever used and I've tried them all. This shea butter is extremely creamy, softer than any others, with very little scent and has absolutely no graininess. It is truly amazing stuff
Lynne Menard

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